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WFA - World Federation of Advertisers

Halo CMM

Halo CMM incorporates an innovative set of technologies that empower local markets to use data assets like panels and exposure events to create measurement reports that are available via a set of Halo APIs. The resulting measurement is intended to meet the needs of the most ambitious advertiser use cases and the demands of media owners for content measurement.

A quick video overview can be found here.

The core technology can be found here.

If you are interested in contributing to the project, see here for how to get started.

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  1. cross-media-measurement cross-media-measurement Public

    A privacy centric system for cross publisher, cross media ads measurement through secure multiparty computations.

    Kotlin 44 17

  2. cardinality_estimation_evaluation_framework cardinality_estimation_evaluation_framework Public

    Evaluation framework and methods for estimating cardinalities of groups of sets

    Python 24 9

  3. cross-media-measurement-api cross-media-measurement-api Public

    External API definitions for Halo-CMM.

    Starlark 7 3

  4. common-jvm common-jvm Public

    Implementation of common JVM dependencies for the Halo-CMM repositories.

    Kotlin 3 3

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